This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from sageonthemountain.uk (the “Site”).

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

• “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
• “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site. Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”When we talk about “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.
  

  How Do We Use Your Personal Information?

  We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you;
  • Screen our orders for potential risk or fraud; and
  • When in line with the preferences you have shared with us, provide you with information or advertising relating toour products or services

  We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

  
  

  Sharing Your Personal Information

  We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use WooCommerce, a WordPress plugin, to power our online store–you can read more about how WooCommerce uses your Personal Information here: https://automattic.com/privacy/.
  We also use Google Analytics to help us understand how our customers use the Site — you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.

  Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

  

  Behavioural Advertising

  As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding- online-advertising/how-does-it-work.

  You can opt out of targeted advertising by using the links below:

  • Facebook: https://www.facebook.com/settings/?tab=ads
  • Google: https://www.google.com/settings/ads/anonymous
  • Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
    

    Do Not Track

    Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

    Your Rights

    If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

    Additionally, if you are a European resident, we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

  

  

  

  As a UK resident, you have the following rights under the UK General Data Protection Regulation (UK GDPR):

  1. Right to Access
     You have the right to request access to the personal data we hold about you. This allows you to receive a copy of the personal data we have collected and to check that we are processing it lawfully.
  2. Right to Rectification
     If any personal data we hold about you is incorrect or incomplete, you have the right to request its correction or completion.
  3. Right to Erasure (Right to be Forgotten)
     You can request that we erase your personal data if there is no good reason for us to continue processing it. This right also applies where you have successfully objected to processing (see below).
  4. Right to Restrict Processing
     Under certain conditions, you can request that we suspend the processing of your personal data, for example, if you contest its accuracy or object to its processing.
  5. Right to Data Portability
     You have the right to request that we transfer your personal data to you or to another party in a structured, commonly used, and machine-readable format, where this is technically feasible.
  6. Right to Object to Processing
     You have the right to object to the processing of your personal data if we are processing it based on our legitimate interests (or those of a third party) and you feel it impacts your fundamental rights and freedoms. You also have the right to object to the use of your personal data for direct marketing purposes.
  7. Rights Related to Automated Decision-Making and Profiling
     You have the right not to be subject to a decision based solely on automated processing, including profiling, where it produces legal effects or similarly significant effects concerning you.

  

  Exercising Your Rights
  If you would like to exercise any of these rights, please contact us at [email protected]. We may need to verify your identity before processing your request. We aim to respond to all legitimate requests within one month.

  If you are dissatisfied with how we handle your personal data, you also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s supervisory authority for data protection issues.

  

  Data Retention

  When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

  Changes

  We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

  Contact Us

  For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at [email protected].

  Thanks and stay golden,
  The Sage on the Mushroom team